Product tours, which are often referred to as product walkthroughs, are designed to acquaint consumers with a new product and assist them in becoming orientated to its layout and functionality. It is possible that using them may be beneficial in exposing new users to your interface and guiding them to perform meaningful actions that bring them closer to their “aha!” moment, which will ultimately result in increased product activation, adoption, and retention rates.

The following are some examples of outstanding product tours:

Users have been used to onboarding procedures in mobile apps, SaaS solutions, and online portals that are uncomplicated, and these procedures are now considered to be best practises (and expected). The following product tour examples, presented in the form of samples, are both educational and entertaining.

• Evernote

Evernote is a note-taking application that may be used for both corporate and personal purposes. Customers are guided through the process of creating their first note and then via a series of feature walkthroughs for more complex note management and editing applications. The program also has a task list that urges users to do certain chores in order to feel a feeling of success.

• Asana

Asana is a project management application with a variety of critical functions. After creating an account, new users are encouraged to build their first project, which serves as the starting point for the product tour.

When users click on the pop-ups, they are immediately notified of how to dismiss them, and the colourful, branded colour palette of Asana adds liveliness to the flow. When a first-time user minimizes or departs the product tour, they are instructed on how to re-enter utilizing a beacon hotspot.

It’s a favorite of ours since the first step that provides the most benefit to new users is launching a new project (see below). Asana claims that when potential customers have completed the product tour, they will get individualized assistance in obtaining their “aha!” moment.

• Canva

Canva is a graphic design and image editor for non-designers that is simple to use. The tour begins with a two-minute video that introduces the user to the available tools.

After the introductions, visitors are sent to a fresh blank canvas where they are urged by a product tour to drag a template onto it. The product tour concludes shortly after the user completes their first design by exhibiting the “share” option, illustrating how to download or distribute the newly created design.

The Most Efficient Product Tour Instruments:

A digital adoption platform is a software solution that includes the most cutting-edge product tour software technologies. By integrating these kinds of technologies into their application, developers may provide consumers with product tour UI patterns. Their digital adoption solutions provide businesses with a one-stop shop for making product tours, distributing information, and monitoring the results of their efforts.

This list contains some of the top DAPs for building no-code user onboarding product tours.

• Whatfix:

Whatfix is the most flexible product software solution for developing user-role-segmented contextual support and self-help content.

• Appcues:

This DAP emphasizes a product-driven growth strategy. It is completely integrated with their product, enabling natural-looking UI patterns and a uniform user experience across all devices. On the other hand, Appcues’s analytic capabilities are less sophisticated than those offered by its rivals.

• WalkMe:

This is one of the most feature-rich digital assistants on the market. However, it is not the most user-friendly platform. They will often want assistance from IT to create the product tour material.

• Pendo:

Pendo’s website provides access to its product use analytics, which are its key selling feature. The technology gives an in-depth insight into how consumers interact with a product, making it easy to determine what information should be included in product tours and how that information should be presented. Pendo has fewer self-service options for content production and dissemination than some of its competitors.

• Userlane:

It is a user-friendly DAP geared mostly toward small and medium-sized organizations (SMBs). This program provides a number of content production features for product tours aimed at SMBs. On the other hand, businesses that use complicated SaaS systems may want a DAP that is more strong, more flexible, and customizable.

Effective product tours improve user onboarding, boost product acceptability, reduce time-to-value, and lead users to their “aha!” moment.