The market competition is intense, and in order to reach out to the targeted audience, you must have a personalized business message for your potential and existing customers. This is where direct marketing steps in to help you. Unlike indirect marketing, it does not have to depend upon third parties to reach out to the targeted audience with your promotional message. You are complete with your business message and can reach out to the targeted audience directly than through indirect marketing. 

Daniel Klibanoff – Direct marketing should be a part of your business plan 

Daniel Klibanoff is a serial entrepreneur from Asheville in North Carolina and a direct marketing specialist with over 38 years of valuable experience under his belt. He started his data business in 1982 with $500. It gradually grew into one of the leading companies in the data and marketing solutions industry, with prominent names like Citibank, AARP, and others being their clients. He has generated millions of dollars for the companies he owns. 

Reach out to your targeted audience faster 

According to him, direct marketing helps you send targeted messages to specific recipients, which, in turn, helps you greatly boost company growth and sales opportunities. 

Consumers are benefitted as well from direct marketing campaigns 

Direct marketing offers several advantages to consumers who shop via direct mail, telephone, or direct mail, as they prefer these mediums to be hassle-free and convenient for them. Consumers also like this form of marketing as they can compare prices and products from the comforts of their homes. They can go through product catalogs and choose the items they like to order them from their homes without hassles. They do not have to waste time listening to salesmen or meeting them in person to get the products they need. 

Respect the privacy of the consumer 

Direct marketing also respects the privacy of the consumer as there is a relationship with a personal touch. At the same time, the offers and promotions given to specific consumers are not viewed by competitors. So, direct marketing is a win-win for both the company and the consumer. 

Creating your database for direct marketing campaigns 

It is crucial for the business to create a customer database for their direct marketing campaigns. For instance, they should understand the customer profile based on location, age, gender, purchasing habits, and more. These customers should be divided into small groups, and every group should have its own direct marketing campaign. In this way, businesses are able to boost sales and lead conversions with success. 

According to Daniel Klibanoff, the marketing message should always have a call to action so that the prospects can take the desired action promptly. The message should be compelling enough to make the customers click on the link that can either ask them to buy a product or click on a site, etc. The CTA should be visible so that the targeted customer faces no problems finding it!